AdMatters Episode 1: Foundations of U.S. Advertising Law

Webinar

A webinar presented by Robert Joseph Morris, Partner, Smith Anderson

Advertising and marketing have never been more powerful—or more legally complex.

AdMatters is a new webinar series designed to help marketing and advertising professionals, and others involved in physical and digital marketing, understand the evolving legal and regulatory landscape, emerging risks, and common trouble spots in advertising and promotions.

Virtually every business relies on advertising through traditional media, digital platforms, social media, influencers, and AI-generated content. While effective advertising can build brands and drive growth, missteps can create significant legal and reputational risks. In the first installment of AdMatters, Smith Anderson partner Joey Morris provided an overview of the legal and regulatory framework governing advertising in the United States, laying the foundation for future sessions on topics such as influencer marketing, "Made in the USA" claims, and more.

During this session, we discussed:

  • The principal sources of U.S. advertising law
  • The key regulators and stakeholders who monitor advertising practices
  • How businesses can face liability through false advertising, unfair competition, and deceptive marketing practices
  • The core legal principles that shape advertising compliance

Click HERE to download the presentation.

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