Julian D. Bobbitt, Jr.

Overview

Bo Bobbitt’s practice focuses on providing strategic general counsel and regulatory guidance for health care organizations. He is involved in business planning, resolution of complex legal and health policy questions, and advanced negotiations for these clients. The legal issues involve antitrust, Stark, federal and state anti-kickback laws, managed care contracting, federal legislative and regulatory advocacy, HIPAA and related privacy and security laws.

His practice is concentrated in the area of representing clinically-integrated hospital and physician organizations, physician-owned Health Information Technology companies, accountable care organizations, patient-centered medical homes, health information exchanges, and nonprofit and professional associations, to achieve process, outcomes and cost improvements in health care delivery. Since 2012, Bo has been at the forefront of value-based health care, guiding and transitioning hospitals, doctors and other health care providers across the nation to this pay-for-performance service model. Further, he has extensive experience in developing and drafting accountable care shared savings and other pay-for-performance contracts.

Bo is credited nationally for authoring a leading guide to Accountable Care, "The ACO Guide: How to Identify and Implement the Essential Elements for Accountable Care Organization Success,"from which health care providers and medical communities are developing accountable care networks. His latest book, "Value-Based Healthcare and Payment Models: Including Frontline Strategies for 20 Clinical Subspecialties," decodes value-based care and payment models for health care leaders who are on the frontlines of change. Bo has spoken nationally to both legal and medical audiences and has been a contributing writer in legal and medical journals concerning health law and policy issues.

Areas of Focus

Credentials

Recognition

The Best Lawyers in America®
- Health Care Law (1997-2025)
- Best Lawyers® 2013 Health Care Law "Lawyer of the Year" in Raleigh
Martindale-Hubbell AV Preeminent Rated
North Carolina Super Lawyers (2006-2016)

Education

University of Virginia, J.D., 1977
University of North Carolina, B.A., 1973

Bar & Court Admissions

North Carolina
U.S. Court of Appeals for the Fourth Circuit
U.S. District Courts for the Eastern, Middle and Western Districts of North Carolina

Affiliations

American Bar Association
American Health Lawyers Association
American Society of Medical Association Counsel
North Carolina Bar Association
North Carolina Society of Healthcare Attorneys
Board of Directors, Wake County Bar Association
Board of Directors, Urban Ministries of Wake County, Inc.
Board of Directors, WakeMed Foundation

Experience

Formation and ongoing general counsel representation of a nationally leading collaborative care organization with over 5000 health care providers and facilities.
National practice in the formation, ongoing general counsel representation and strategic consulting of accountable care organizations qualifying for the Medicare Shared Savings and Advance Payment Model programs.
Over 30 years' experience in negotiation of complex health care agreements and transactions.
Formation of more than 30 Physician Organizations and Physician Hospital Organizations.

Insights

Co-Presenter, "Structuring Value-Based Contracts: Key Considerations and Provisions, Risk Mitigation, and Implementation," Strafford Publications, Inc.
Speaking Engagement
05.19.2021
Co-Presenter, "How to Negotiate a Value Based I-DD Contract," i2i Virtual Pinehurst Conference
Speaking Engagement
12.03.2020
Co-Presenter, "Physician Services: Where are You Leaving Money Behind?" 2020 HFMA South Eastern Summit, Charleston, S.C.
Speaking Engagement
02.18.2020
Panelist, “Rural and Safety Net APMs: Designing and Implementing APMs for Rural Providers,” National MACRA MIPS/APM Summit, Washington, D.C.
Speaking Engagement
06.18.2019
WEBINAR- Strategies for an ACO's "Pathway to Success": The New MSSP Rule
Webinar
01.22.2019
Presenter, "ACO 2.0 - Turning Risk into Reward," Infina Connect Webinar
Webinar
06.21.2018
"Using Accountable Care Organizations to Maximize MACRA Success," ACO Leadership & Strategic Governance Forum, Dallas, Texas
Event
09.2017
"The New Risk-Bearing Care Model - Part Two," HMFA National Institute, Las Vegas, Nev.
Event
06.27.2016
"ACO Update – Practical Insights From the Field,” North Carolina Bar Association 2016 Health Law Section Annual Meeting, North Carolina Bar Center, Cary, N.C.
Event
04.2016
“Thriving in the New Healthcare: How to Use Technology To Do It;” “Why Change Healthcare?”; “Are You Ready for ICD-10?,” Current Trends in Health Information Technology Seminar, Fairbanks, Anchorage and Kodiak, Alaska
Event
07.2015
“ACOs and Liability Risks for Physicians,” Health Care Web Summit
Event
12.2014
“Aligning Incentives in ACOs: Best Practices in Shared Savings Distributions – What Will Really Work,” the National Association of Accountable Care Organizations (NAACOs) Fall Conference, Baltimore, Md.
Event
09.2013
“ACOs: What They Are and How Hospice Should Prepare for Them,” The Carolinas Center for Hospice and End of Life Care, Meeting of the Board of Directors
Event
05.2013
“The Movement to Value-Based Reimbursement in Health Care: Strategic Implications for Horne,” LLP, Horne Partnership Meeting
Event
01.2013
“ACO Development Workshop,” Rio Grande Valley Health Alliance, LLC, ACO Workshop
Event
06.2012
“Accountable Care Organizations and the Key Role of Data Exchange for Their Success,” North Carolina Health Information Management Association, 2012 Annual Meeting
Event
05.2012
“Demystifying ACOs and How Physicians Can Successfully Participate in the New Health Care Era,” 2012 C. David Paragas Leadership & Advocacy Training Seminar, Ohio Academy of Family Physicians
Event
05.2012
“Toward Accountable Care,” Toward Accountable Care Consortium Physician Advisory Council
Event
05.2012
“Demystifying ACOs and How Physicians Can Successfully Participate in the New Health Care Era,” Cumberland Center for Healthcare Innovation
Event
04.2012
“2012 Annual Scientific Conference,” Law Section NCBA, 2012 Health Law Section Annual Meeting
Event
04.2012
“Accountable Care Organizations 101,” Health Law Section NCBA, 2012 Health Law Section Annual Meeting
Event
04.2012
“Forming ACOs with Other Specialties: After The Final ACO Regulations, How Do The Pieces Fit?,” Colorado Academy of Family Physicians, Accountable Care Organizations Webinar
Event
11.2011
“A Year of Decision: Practical ACO Strategies For Colorado Family Physicians,” Colorado Academy of Family Physicians, Accountable Care Organizations Webinar
Event
10.2011
“Buying and Selling Practices and Accountable Care Organizations (ACOs): A Family Physician’s Strategic Guide to Health System and ACO Affiliations,” American Academy of Family Physicians, AAFP Scientific Assembly
Event
09.2011
“Negotiating from a Position of Strength-What’s In the Deal and Traps and Opportunities to Look For,” North Carolina Academy of Family Physicians Leadership Conference
Event
08.2011
“When Investments Start Returning...The North Carolina Electronic Health Record and Pay-for-Performance,” NC Health IT Webinar Series, Carolinas IT, In Association with CCME EHR Services
Event
2011
“The Medical Practice’s ACO Blueprint for Success,” Greenbranch Publishing Audio Conference
Event
05.2011
“Family Physicians’ ACO Blueprint for Success,” Colorado Academy of Family Physicians, Accountable Care Organizations Webinar
Event
05.2011
“The Neurosurgeon’s ACO Blueprint for Success,” Neurosurgery Executives’ Resource Value and Education Society 2011 NERVES Annual Meeting
Event
04.2011
“Family Physicians’ ACO Blueprint for Success,” North Carolina Academy of Family Physicians 2011 Spring Family Physicians Weekend
Event
04.2011
“Family Physicians’ ACO Blueprint for Success,” American Academy of Family Physicians Winter Leadership Strategy Meeting
Event
01.2011
“Preparing for Payment Reform: The Anesthesiologist’s ACO Blueprint for Success,” North Carolina Anesthesia Practice Managers Association Fall Meeting
Event
10.2010
“Preparing for Payment Reform: The Anesthesiologist’s ACO Blueprint for Success,” North Carolina Society of Anesthesiologists Annual Meeting
Event
09.2010
“Toward The Successful ACO- Why Physician-To-Physician Coordination is Both Its Greatest Challenge and Opportunity,” North Carolina Medical Society ACO Summit
Event
08.2010
“Legal Considerations of Health IT for Independent Practices,” The Advisory Board Company
Event
07.2010