Smith Anderson Position Description: Marketing Project Specialist

Reporting Relationship: Reports to the Director of Marketing & Business Development

The following are essential job duties and responsibilities of the Marketing Project Specialist. The list is not exhaustive, and other duties may be assigned as necessary.

  • Plan, oversee and implement large-scale firm projects (e.g., microsites, brand material redo, CRM, etc.)
  • Oversee the execution of projects stemming from business development plans and initiatives
  • Manage the Firm’s website presence, including ensuring website messaging and content is strategically positioned, search engine rankings are optimized and new ideas for enrichment are consistently implemented
  • Administer the Firm’s sponsorship program (e.g., collect appeals, organize and track information, help assess ROI, and coordinate logistics between the Firm and contacts at the community organizations)
  • Oversee and implement the Firm’s social media strategy and program, including leading internal education sessions for lawyers regarding effective social media use
  • Assist with developing and implementing internal marketing and business development training
  • Prepare business proposal and RFP responses
  • Maintain and help maximize Firm use of e-marketing and software accounts (e.g., Hoovers, JD Supra, Constant Contact, etc.)


  • Bachelor’s degree in business, marketing, communications, or related field
  • A minimum of five years of progressive strategic marketing and/or business development experience
  • Experience with website creation, maintenance, and back-end system administration
  • High level understanding of social media outlets and their relevancy to businesses (preferably in relation to professional service firms)
  • Prior experience working with a CRM system, including back-end administration
  • Proficiency with MS Office and Adobe Acrobat
  • Working knowledge of Adobe InDesign, Illustrator, and Photoshop

Skill Requirements

  • Exceptional project management expertise, including an emphasis on processes building and best practice management
  • Excellent analytical and problem-solving skills
  • Outstanding oral communications skills
  • Exceptional client service skills - “can do” attitude, willing to “go the extra mile”
  • Great business instincts and sound judgment
  • Excellent interpersonal and diplomacy skills
  • Extreme level of attention to detail
  • Ability to multi-task in a fast-paced, deadline driven environment
  • Ability to take initiative/self-starter, but also knows when to ask for assistance or input
  • Displays enthusiasm, self-confidence, and a professional demeanor
  • Exceptional level of dependability
  • Ability to thrive in a team-oriented environment

To apply for this position, please send your resume to Terri McLaughlin, Director of Human Resources. If you have project plans, training materials or relevant samples from social media sites you have worked with that demonstrate your proficiency for this position, please include them with your resume.


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