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Smith Anderson Named as a Top Law Firm Brand in BTI Brand Elite 2018: Client Perceptions of the Best-Branded Law Firms

05.24.2018

Smith Anderson was recently awarded a spot on BTI Consulting Group’s BTI Brand Elite 2018:  Client Perceptions of the Best-Branded Law Firms list.

BTI Consulting Group compared and ranked law firms serving large and Fortune 1000 clients based on over 686 interviews with corporate counsel. Law firms were awarded a spot on the Brand Elite list based having been identified as possessing at least one of nine brand-related elements falling into the following categories: Client Experience, Premium Work, and Innovation.

There were 334 law firms ranked in the 2018 BTI Brand Elite. Additional details about the list can be found here.

This honor is the latest accolade our firm has received from BTI. For the past three years, Smith Anderson has been named to the BTI Client Service A-Team, an elite list of client service leaders based solely on direct, unprompted feedback from corporate counsel. Smith Anderson was also named to the BTI Brand Elite list for 2017.

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